Search engine optimization
Before the summer of 1993 content on the WWW was indexed entirely by hand until a man called Oscar Nierstrasz at the University of Geneva wrote some scripts that periodically mirrored the content and rewrote it into a standard format. Boom!, the first search engine was born, this was on September 2, 1993. The first "popular" search engine appeared in 1994 which was Yahoo Search and soon after a number of new search engines appeared and vied for popularity. Google appeared on the scene in 1998 and introduced the idea of selling search terms. It changed the search engine to one of the most profitable businesses on the Internet. Google's search engine rose to prominence around the year 2000 and has grown into the giant we all know nowadays.Initially company websites were seen as a new type of business card or on-line brochure and did not consist of much than some text, images and hyperlinks At that time a simple website could make a company compete on the world stage with any other company regardles of its size and importance. Gradually websites became more popular and at the same time sofisticated.
Lots has changed since then and nowadays the web has become an integral part of any business big or small. Companies that failed to adapt to these new times and embrace change have had to close their doors.